I am fairly new here, as i've been lurking for a while.. So, when I went to Coach today, I figured I would test the ID check.
I didn't take long to pick out my wallet, as i've been doing a lot of research online and went to the cash register to pay. Much to my surprise the cashier never even blinked when handed the card. She flipped it to see if it was signed, swiped it, handed me the register receipt and compared the signatures when I handed it back. I actually am surprised how thorough she was and it made me have faith that there are retailers who actually abide by the rules and i'm very pleased with my random test.
All in all a very positive experience and now I guess I should try it somewhere that isn't "higher end" just to see the discrepancies (if any) between the two.